The team at Garner, a health technology company, hired me to redesign their brand identity ahead of announcements of their $1.35 Billion valuation in 2026.

After establishing brand attributes and goals, I developed their brand strategy around the visual concept of simplifying a complex healthcare system.

Following this strategy, I redesigned their primary wordmark and secondary logomark in a bold and trustworthy visual direction. I expanded upon the existing color palette they were known for, and selected new brand typefaces and type treatments.

I also reimagined their illustration and photography styles, creating new brand illustrations and art directing illustrative photo overlays to help visually communicate their product to multiple audiences.

Brand Identity, Creative Direction and Surface Pattern Design for Laurel Canyon Tennis Club, a free-spirited and eco-friendly activewear brand inspired by the psychedelic vibe of 1970s California.

I illustrated the primary logo (racquet wordmark) and secondary logo (peace ball) as well as the allover repeating prints for all apparel, which are printed on recycled fabric and sewn in Los Angeles.

In partnership with the team at JKR, my packaging design work, design systems work and fruit illustrations for the Nutrl Hard Seltzer can be found in grocery stores and pool party coolers nationwide.

The Canadian canned cocktail brand was looking to rebrand for their U.S. debut. They wanted to maintain their existing minimalist aesthetic to highlight the simplicity of their ingredients. For single flavor packs and three types of variety packs, I worked on the primary and secondary packaging design, illustrating custom fruit illustrations for each flavor and iconography for callouts.

“Strange Times” can design / beverage packaging design for Los Angeles based Absolution Brewery.

Brand identity design for The Flower Wagon, a San Francisco, California-based 1963 VW flower truck specializing in build-your-own bouquets using flowers sourced from local Bay Area flower farms.

Beyond the logo, I also designed the VW truck itself as the heart of the brand and business. The color palette centered around the eye-catching and aptly named “Poppy Red,” an original paint color option from the 1963 VW catalog.

Brand identity design and illustration for MerMaven, a new venture studio dedicated to creating products, such as kelp-derived skincare, that support well being and the earth’s regenerative circular economy.

Wellness brand identity and packaging design for a product line of CBD wellness products by California cannabis brand, Caliva. Packaging design features custom illustration and a hierarchical design system to communicate product attributes and potency.

Brand identity and app design for The Nudge, a startup that texts you three things to do around the San Francisco Bay Area every week.

Primary and secondary logo design and brand identity for Arque, an emerging jewelry brand based in Austin, Texas with a cool, effortless style.

Brand identity design included primary and secondary logos, color palette including tonal and high-contrast pairings, brand voice keywords, typography, social media icon, branded tissue paper, and comprehensive Brand Guidelines PDF.

Brand identity and website design for Betting on Yourself, a professional coaching service by Michelle Morris, former Meta, Google and BBDO exec.

Designed the CD and jewel case experience for indie musician, Jane Machine’s, LP, “Back Seat Driver.” Streaming on Spotify.

Brand identity for theDrop, a digital dance studio focused on community togetherness through choreography, yoga and fitness classes.

Following my brand identity design for The Returnity Project, a platform empowering women returning to work post-maternity leave, I was asked to designed packaging for their product, The Returnity Kit — a giftable box of supportive products.

I illustrated an allover surface pattern design for their mailer boxes, as well as a notebook included in the box which we printed with sustainable materials.

Following the success of the first Returnity Kit, I was subsequently hired to design new colorways and sub-brand marks for additional products geared toward different recipients.

Designed the brand identity for The Returnity Project, a platform supporting and empowering women returning to work post-maternity leave.

Logo and brand identity for Fat Moon Creative, an emerging Los Angeles-based digital marketing agency for socially-conscious brands with bold, brave ideas.

Creative Director and Cofounder of Power To The Ballot, a 501c4 nonprofit dedicated to increasing voter registration and turnout in swing states with a focus on underrepresented voters. In the months leading up to the 2020 Presidential Election, we partnered with artists and designers to create "Vote" shirts and donated 100% of sales to five nonprofits dedicated to voter registration and turnout in swing states with a focus on underrepresented voters: Mi Familia Vota (Arizona), Black Voters Matter (Florida), Pennsylvania Stands Up, Bloc by Bloc (Wisconsin) and Detroit Action (Michigan). I designed the brand identity for Power To The Ballot, provided creative direction for artists and designers, led our Instagram marketing campaign, and designed / hand lettered the Signature Tee as featured in The Los Angeles Times.

Art Direction, graphic design and illustration for Salesforce's Dreamforce Event, hosting 177,000 attendees and featuring Barack Obama as keynote speaker. In collaboration with the Salesforce Events Team and illustrator Paul Rogers, my design and illustration work touched over fifty projects and helped bring Dreamforce to life. Highlights include designing massive-scale Moscone Center exterior building graphics, illustrating tree canopies for a 100ft. forest installation, art directing experiential store builds, and creating live art at the Visitor Center.

Brand identity design development for Dreamfest. In collaboration with the Salesforce Events team, I expanded upon the original logo by Paul Rogers in order to design the final 1970s-inspired paisley version of the Dreamfest brand identity featured on billboards and displayed on-stage at San Francisco's Oracle Park to accompany musical performances by Beck and Fleetwood Mac.

Art director and designer of Pinterest Possibilities Planner to be used as a marketing guide by brands. The book aims to inform brands about trends and data surrounding holidays and US cultural moments, and inspire them with trend-based ideas for how best to advertise. Design layout includes colorful, on-brand data visualization. Copy by Simon Byrne and Jessica Avanzino, and production by Ally Weiss. Featured on Pinterest's blog and in Social Media Today.

Digital advertising design for Marc Jacobs.

Art direction, pattern illustration and packaging design for FabFitFun x Pinterest collaboration. Debuted at Cannes, this special edition box contained ten products aligned with Pinterest trends and was featured by Brit + Co, People Magazine, Ad Age, and other publications. Photography by MySubscriptionAddiction and FabFitFun. 25,000 boxes shipped.