The team at Garner, a health technology company, hired me to redesign their brand identity ahead of announcements of their $1.35 Billion valuation in 2026.
After establishing brand attributes and goals, I developed their brand strategy around the visual concept of simplifying a complex healthcare system.
Following this strategy, I redesigned their primary wordmark and secondary logomark in a bold and trustworthy visual direction. I expanded upon the existing color palette they were known for, and selected new brand typefaces and type treatments.
I also reimagined their illustration and photography styles, creating new brand illustrations and art directing illustrative photo overlays to help visually communicate their product to multiple audiences.