Wellness brand identity and packaging design for a new line of CBD products by California cannabis brand, Caliva. Known for their recreational products featuring colorful and illustrative packaging, Caliva was branching out into a new category and seeking to add a new wellness brand that would feel related to yet independent of their other product lines. Packaging design features custom illustration and a hierarchical design system to communicate product attributes and potency.
Art direction, pattern illustration and packaging design for FabFitFun x Pinterest collaboration. Debuted at Cannes Summer 2018, this special edition box contained ten products aligned with Pinterest trends and was featured by Brit + Co, People Magazine, Ad Age, and other publications. Photography by MySubscriptionAddiction and FabFitFun. 25,000 boxes shipped.
Brand identity and app design for The Nudge, a startup that texts you three things to do around the San Francisco Bay Area every week.
Created dynamic GIFs and other visual content for CB2's collaboration with iconic LA retailer Fred Segal.
Following my brand identity design for Women@, an organization within Pinterest promoting the female POV in tech, I had the opportunity to lead creative direction and design for Pinterest’s first ever Women@ conference, an event featuring mentorship workshops and speakers with 350+ attendees from offices worldwide.
I led creative visual direction for conference experience and materials, including a two story elevator decal, notebooks, t-shirts, posters, illustrations, sticker sheets and more. Designs were executed in collaboration with Elizabeth Reyes and Kirsten Wolfert.
Designed a logo and brand identity for Women@, an organization within Pinterest that promotes gender equality in tech. The goal was to create a buttoned up logo that conveys strength in numbers and the upward trajectory of women in business.
Art director and designer of 40pg. Pinterest 2018 planner to be used by brands on the platform. The book aims to inform brands about trends and data surrounding holidays and US cultural moments, and inspire them with trend-based ideas for how best to advertise. Copy by Simon Byrne and Jessica Avanzino, and production by Ally Weiss. Featured on Pinterest's blog and in Social Media Today.
Designed packaging and box content for the Make it Kit, a subscription DIY box by Michaels inspired by Pinterest search and save trends. Shibori dyeing was +221% on Pinterest for 2017, and this inspired the first Make It Kit. In addition to leading design, I also supported PR efforts by leading a class on shibori dyeing to editors at a press event at the Pinterest NY office. View resulting PR from InStyle, Real Simple and Ad Age.
Designed brand identity and website for Pickles the Pig, an instagram-famous multi-talented pig and his person, Madeleine Johnson, in anticipation of the launch of Pickles’s book and subsequent feature on The Today Show. I created illustrations to appeal to his fans of all ages, including nods to a few of his quirks, such as the fun fact that blueberries are his favorite food.
Art director and designer for Right the Ratio, a Pinterest campaign promoting diversity and female empowerment in the workplace. Design collaboration with Eric Lohman. Campaign featured in Ad Age and Ad Week.
Designed advertising for the Marc Jacobs Summer 2017 Campaign
Designed advertising for the HelloFresh Summer 2018 Campaign
I designed custom typography and packaging for Eye Contact Flash Cards, a limited-run interactive contemporary art work by San Francisco artist Selby Cole.
Visit SelbyCole.com to see the flash cards and read the artist’s statement.
Designed ten pins for Pinterest's Giving Tuesday campaign, driving clicks to DonorsChoose.org.
Designed the CD and jewel case experience for indie electro pop musician, Jane Machine’s debut LP, “Back Seat Driver.” Streaming on Spotify.
Created playful GIF for Pinterest's social media presence. Goal of GIF was to communicate to brands that Pinterest is a place where people in their target audiences are searching for graduation ideas. Marketing efforts using this GIF successfully generated increased advertising spend from brands.
Art director and lead designer of a 36pg book produced by the Studio team at Pinterest in partnership with four brands. Illustration by Jon Adams, copy by Brad Zwakenberg and production by Ally Weiss.
Designed digital advertising for the new Apple Watch 2.
Designed digital advertising for Hubble’s Spring 2018 Campaign. The “goodbye glasses” ad far surpassed performance benchmarks and is still actively running on Pinterest to this day.
Designed advertising for the Adidas Summer 2016 Campaign
Design for Birchbox’s Spring 2018 Campaign. Both ads surpassed performance benchmarks and are still actively running on Pinterest to this day.
Designed digital advertising for Google Pixel
Designed advertising for Overstock.com
Designed advertising for Soylent
Visually developed three brand identity creative directions on behalf of an agency for healthcare startup client pitch. The three creative directions provided by agency were (1) Soft Future (2) Friendly Strong and (3) Healthy Lifestyle and my work explores how each direction would look as a campaign.
Designed app icon for Plank, an open source command-line tool for iOS created by the Pinterest Engineering Team. Read about it on Medium.
Art directed and designed advertising for Mango. Designed in collaboration with Christian Norman.
Designed advertising for Shopbop's mobile app.