Art director and packaging designer for the FabFitFun x Pinterest box. With its debut at Cannes for Summer 2018, this special edition box contains ten products aligned with Pinterest trends and has been featured by Brit + Co, People Magazine, Ad Age, and other publications. Photography by MySubscriptionAddiction and FabFitFun.
Three original illustrations for The Nudge, a startup that texts three things to do in the San Francisco Bay Area every week. Illustrations depict three nudge ideas: a hike, a picnic date and a wine bar with friends.
See how this artwork was incorporated into the app I designed for The Nudge.
Designed logo and app for The Nudge, a startup that texts you three things to do around the San Francisco Bay Area every week.
Created dynamic GIFs and other visual content for CB2's collaboration with iconic LA retailer Fred Segal.
Following my logo design and branding for Women@, an organization within Pinterest promoting the female POV in tech, I had the opportunity to lead creative direction and design for Pinterest’s first ever Women@ conference, an event featuring workshops and speakers for 350+ attendees. I led creative visual direction for conference materials (illustrations, notebooks, sticker sheets, posters, an elevator shaft decal and t-shirts) and executed designs in collaboration with Elizabeth Reyes and Kirsten Wolfert.
Art director and designer of 40pg. Pinterest 2018 planner to be used by brands on the platform. The book aims to inform brands about trends and data surrounding holidays and US cultural moments, and inspire them with trend-based ideas for how best to advertise. Copy by Simon Byrne and Jessica Avanzino, and production by Ally Weiss. Featured on Pinterest's blog and in Social Media Today.
Designed a logo and brand identity for Women@, an organization within Pinterest that promotes the female POV in tech. I created a contemporary logo that conveys the upward trajectory of women, as well as a Women@ megaphone design for t-shirts, posters and tote bags.
Designed packaging and box content for the Make it Kit, a subscription DIY box by Michaels inspired by Pinterest search and save trends. Shibori dyeing was +221% on Pinterest for 2017, and this inspired the first Make It Kit. In addition to leading design, I also supported PR efforts by leading a class on shibori dyeing to editors at a press event at the Pinterest NY office. View resulting PR from InStyle, Real Simple and Ad Age.
Illustrated artwork for the Pinterest tote bag at Etail East, a conference for online retailers.
Designed advertising for the Marc Jacobs Summer 2017 Campaign
Designed brand identity for Plank, an open source command-line tool for iOS created by the Pinterest Engineering Team. Read about it on Medium.
Designed advertising for the HelloFresh Summer 2018 Campaign
Designed ten pins for Pinterest's Giving Tuesday campaign, driving clicks to DonorsChoose.org.
Art directed and designed advertising for Mango. Designed in collaboration with Christian Norman.
Created playful GIF for Pinterest's social media presence. Goal of GIF was to communicate to brands that Pinterest is a place where people in their target audiences are searching for graduation ideas. Marketing efforts using this GIF successfully generated increased advertising spend from brands.
Art director and lead designer of a 36pg book produced by the Studio team at Pinterest in partnership with four brands. Illustration by Jon Adams, copy by Brad Zwakenberg and production by Ally Weiss.
Designed digital advertising for the new Apple Watch 2.
Created a hand-painted cocktail recipe tag design as part of a Pinterest creative strategy pitch to Diageo for Don Julio in-store activation.
Designed artwork for shirts and stickers
Designed advertising for the Adidas Summer 2016 Campaign
Design for Birchbox’s Spring 2018 Campaign.