Art Direction, graphic design and illustration for Salesforce's Dreamforce Event, hosting 177,000 attendees and featuring Barack Obama as keynote speaker. In collaboration with the Salesforce Events Team and illustrator Paul Rogers, my design and illustration work touched over fifty projects and helped bring Dreamforce to life. Highlights include designing massive-scale Moscone Center exterior building graphics, illustrating tree canopies for a 100ft. forest installation, art directing experiential store builds, and creating live art at the Visitor Center.