Hi, I’m Laurie Berger

a freelance artist & graphic designer living in Los Angeles, California

Laurie’s art and design practice specializes in paintings, murals, illustration, brand identity design, creative packaging design and surface pattern design.

She received her BA in Art from UCLA and her design work is informed by her foundation in art with an expertise in color and composition.

GRAPHIC DESIGN:

Laurie designs bold, colorful and strategic brand identities that inspire audiences and lead categories. She works with new and evolving brands on a freelance basis and white labels for global agencies. Before launching Lauren Jane Studio in 2018, she designed in-house for fashion and tech businesses, most recently as a Senior Designer at Pinterest, where she art directed and designed strategic creative campaigns and partnerships with global brands.

ILLUSTRATION:

Laurie incorporates hand drawing into much of her work, from paintings to brand identity and packaging design. Whether illustrating digitally or with pen and oil pastel, Laurie enjoys a loose, free spirited style of drawing that lends personality to any project. You can find her illustration work printed on Fortune 500 CPG, the sides of buildings, and beloved t-shirts and tote bags around the world.

PAINTING PRACTICE:

Laurie’s painting practice is an intuitive exploration of color and composition that hovers between abstract and figurative styles. Building layers of depth on canvases and found objects, often at large scale, she uses her instincts for color and aesthetic balance to create interest and forge paths forward in paint and oil pastel. The final composition reveals her process and intentions within its details. Using washes, brushstrokes and gestural mark making, Laurie’s artwork brings to life not only her subject matter but a state of mind; emotional, energetic, and thoughtful.

Artist CV

ART COMMISSIONS:

From incorporating environmental elements to working at specific sizes, Laurie enjoys creating inspired custom paintings and murals for businesses and homes. When working with Laurie on painting and mural commissions, she meets with clients via Zoom or IRL to establish a purpose for the work and desired feelings for the artwork to embody and elicit. Utilizing both her art and design expertise, Laurie uses photo mockups for her presentations to align with clients and ultimately create a successful work of art that summons its intended feelings in a space.

SURFACE PATTERN DESIGN:

When she isn’t creating art and design work, Laurie enjoys playing tennis and illustrating 1970s-inspired fabric prints and branding for Laurel Canyon Tennis Club, an LA-made cut and sew apparel brand she cofounded with her friend of nearly two decades in 2021. Laurel Canyon Tennis Club created a new counterculture subcategory within the conventional world of tennis apparel and its boring mass market options. This project provides the enormous experience of running and marketing a niche e-comm and wholesale business, giving Laurie valuable knowledge and insight into her branding clients’ minds beyond aesthetics.

CONTACT

Please reach out to discuss art and design projects, or inquire about artwork for sale. I look forward to hearing from you 🧡

My work and I have been featured in:

The Los Angeles Times

Refinery 29

Elle Magazine

Ad Age

Adweek

Racquet Magazine

The Design Kids

Design Rush

Brit + Co

The Knot

Self Magazine

Voyage LA

White Space

WWD

and more

I've created art & design work for:

Adidas

Amazon

Anheuser-Busch

Apple

Bloomingdales

Caliva

Chloé

Glossier

Google

Gucci

Jones Knowles Ritchie

Kraft Heinz

Levi's

Lululemon

MAC Cosmetics

Marc Jacobs

Mercedes-Benz

Pinterest

Room & Board

Shopbop

Slack

Toyota

Warby Parker

West Elm

and many more