Lauren Jane Studio is an art & design services studio in Los Angeles, California founded by Laurie Berger in 2018. Laurie specializes in bold, creative graphic design projects including brand identity, packaging design and surface pattern design, as well as art commissions including paintings, murals and illustrations. Laurie received her BA in Art from UCLA and her design work is informed by her foundation in art with an expertise in color and composition.
Before launching Lauren Jane Studio, Laurie designed in-house for fashion and tech businesses, most recently as a Senior Designer at Pinterest 2015-2018, where she art directed and designed strategic creative campaigns and partnerships with global brands. She now freelances with brands and agencies to design bold and colorful branding and packaging work infused with illustration and character to inspire target audiences and lead categories.
Laurie also continues her painting practice in Los Angeles with large works of color and composition, revealing her process through lively mark making evocative of midcentury abstract expressionists. Her artwork hovers between abstract and figurative, with her palette and gestural lines capturing a feeling and state of mind within her compositions; emotional, energetic, and thoughtful, permeated by Los Angeles sunshine.
In addition to her personal artwork, Laurie works with businesses, interior designers and private clients on painting commissions and custom murals. Laurie creates moodboards and presentations for her art commissions, utilizing both her art and design expertise to ensure mutual understanding and creative collaboration in order to achieve her client’s desired feeling in a space.
In her free time, Laurie illustrates psychedelic 1970s-inspired fabric prints and branding for Laurel Canyon Tennis Club, an innovative LA-made activewear brand she cofounded which charts a new counterculture subcategory within the conventional world of tennis apparel and its boring mass market options. This side project provides the enormous experience of running and marketing a niche business, giving Laurie valuable knowledge and insight into her branding clients’ minds beyond aesthetics.
Laurie and her art & design work have been featured in the Los Angeles Times, Ad Age, Adweek, Elle, WWD, Self Magazine, Racquet Magazine, Brit + Co, The Knot, Voyage LA, Design Rush, White Space, and The Design Kids, among other print and digital publications.
Adidas
Amazon
Anheuser-Busch
Apple
Bloomingdales
Caliva
Chloé
Glossier
Gucci
Jones Knowles Ritchie
Kraft Heinz
Levi's
Lululemon
MAC Cosmetics
Marc Jacobs
Mercedes-Benz
Modern Fertility
Room & Board
Shopbop
Slack
Toyota
Warby Parker
West Elm
+ more
Watch the painting process behind a 20ft. mural commission for x2o Studio in Los Gatos, California. The mural is one element of the pilates studio’s aesthetic and brand strategy; its movement gives life to the contemporary space and balances the clean geometry of the studio’s graphic design, which includes the brand mark I designed.