Brand identity design for The Flower Wagon, a San Francisco, California-based 1963 VW flower truck specializing in build-your-own bouquets using flowers sourced from local Bay Area flower farms.
Beyond the logo, I also designed the VW truck itself as the heart of the brand and business. The color palette centered around the eye-catching and aptly named “Poppy Red,” an original paint color option from the 1963 VW catalog.