Brand Identity, Creative Direction and Surface Pattern Design for Laurel Canyon Tennis Club, a free-spirited and eco-friendly activewear brand I co-founded with costume designer Tiger Curran, inspired by the psychedelic vibe of 1970s California.
Both the primary logo (racquet wordmark) and secondary logo (peace ball) were hand drawn.
I illustrated the prints / surface pattern designs for both the Melty Racquet Collection and the Love All Collection, which are printed in California on 88% recycled fabric (100% of the poly is derived from recycled water bottles) and sewn in Los Angeles.