I was the Creative Director and Lead Designer for Pinterest’s first ever Women@ conference, an event featuring mentorship workshops and speakers with 350+ attendees from offices worldwide. Women@ is an organization within Pinterest that promotes gender equality in tech.
I designed the brand identity with the goal of creating a buttoned up, Pinterest brand-adjacent logo that conveys strength in numbers and the upward trajectory of women in business.
I led creative visual direction for conference experience and materials, including a two story elevator decal, notebooks, t-shirts, posters, illustrations, sticker sheets and more. Designs were executed in collaboration with Elizabeth Reyes and Kirsten Wolfert.